Genesis Curriculum Vitae

Education

CUNY Baruch College

Bachelors of Business Admin. Digital Media Marketing Mgmt

Minor: Law & Policy

GPA - 3.2

Co-manage social media accounts to engage in online community building & assist in writing content for social media features and creating graphics for marketing campaigns.
Utilize Hootsuite / Buffer to schedule social media postings and SEO / SEM to promote More Than Esquire’s marketing campaigns and monthly events using Eventbrite.
Assist in developing & designing the aesthetics & layout of marketing materials align with the overall brand strategy, such as meeting campaign/marketing goals and objectives.
Assist with marketing database organization; website restructure & addition of new content and pages

Ensure a high level of customer service, observing and giving feedback to the team as needed
Maintain up-to-date & thorough understanding of all Baked by Melissa products and current in-store & online promotions.
Check store emails, responding to and relaying information with appropriate urgency
Execute visual merchandising guide when necessary & assist with back of house operations to maintain smooth-sailing order fulfillment

Provide excellent customer service and product knowledge to new and returning clients.
Responding to emails, phone calls, and other forms of correspondence while organizing events, conferences, and other meetings for the owner.
Uploading products on various marketplace platforms and handle packing and shipping products once purchased.
Responsible for processing all transactions, reporting daily sales and Google AdWords / Analytics reports to the owner at end of day.

Provide customer service utilizing all H&M standards, such as their five basic demands and company values
Setup, maintain, replenish, back stock, and merchandise in the Kids/Accessories department
Train and supervise new hires under H&M guidelines and hiring protocols.
Supervised unisex fitting rooms by counting customers into their room and out to prevent shrink.